Category Archives: Design

BMW Melbourne Collaboration – Grafico #Reflectyourbrand BMW M3

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Grafico and BMW Melbourne recently collaborated to create a one-off promotional vehicle. The vehicle was designed to co-brand both Grafico Group's new hashtag (#REFLECTYOURBRAND) along with BMW Melbourne. The graphics were placed over the background layer of the stunning titanium chrome using a matte black and gold outlined text to complement the gold carbon ceramic brake calipers. The pun of 'reflect your brand' being highly evident in the reflective mirror chrome wrap!

What is #Reflectyourbrand ? Reflect your brand is exactly what Grafico does! Whether it be through our custom vehicle graphics/wrap, general signage or custom print wallpapers or EVEN custom print Italian mosaic tiles - Grafico reflects your brand in a number of unique ways to celebrate your brand and showcase it to your clients.

The completed vehicle was used by both Grafico and BMW Melbourne at various events around Melbourne specifically Charity Drive Days at Phillip Island of which Grafico is a sponsor and long-time supporter. The event held bi-annually at Phillip Island Circuit raises money for Challenge 'kids with cancer' charity. Over $300,000 was raised at last years event so along with Grafico's plus many other sponsors support we look forward to finding out what was raised in 2017!

We reluctantly handed the keys back to BMW Melbourne and will forever have very fond memories of our time in the amazing M3. Check out the video below showcasing the wrap along with the completed project...turn up the volume to hear that raspy exhaust crackle!

A big thank you to BMW Melbourne for collaborating with our team in creating this vehicle and allowing our team to utilise the vehicle at various events! For more information on the stunning BMW M3 head to BMW Melbourne and tell them Grafico sent you! 🙂


Lorbek – Luxury Cars Showroom Project

A very special bespoke project working with one of Australia’s leading pre-owned luxury car dealerships - Lorbek Luxury Cars.

Our design team worked alongside Lorbek management to create a truely unique showroom celebrating all things ‘motoring’. From custom wallpapers, 3D signage and even custom printed mosaic tiles, this showroom certainly has it all.

Starting from the exterior, large LED lightboxes were fabricated in the shape of the Lorbek shield. Additionally 2.5m high “LORBEK” lettering was also fabricated to further name the building ensuring the lettering could be seen well and truely from as far away as the west-gate bridge which sits close by to the Port Melbourne premises.

Internally the brief was to create a space that celebrated the history of exotic vehicles and motorsport. Specially designed items that stand out immediately upon entry include a wide stretched banner which simulates a ‘mezzanine’ on the wall featuring iconic exotic cars from around the world. The enormous 35m banner was produced in one piece which proved a challenge for our installation team, however created a seamless look.

Another piece central to the design of the building is the custom print mosaic wall. Using Grafico’s exclusive product “Mosaico Digitale” enables almost any image to be produced to only 2mm thick light-weight resin mosaic tiles. Once installed and grouted like regular tiles the effect is amazingly unique and tactile.

Additionally various other custom printed wallpapers and canvas frames were produced throughout the building. We even produced a floor graphic to simulate the F1 pit area to house an actual to-scale Ferrari F1 replica car!

All together a spectacular project to be involved in and certainly one that deserves a visit in person to the showroom to fully comprehend the space. We encourage you to visit Lorbek Luxury Cars for yourself and once you’ve seen the various custom print wall coverings and signage, be sure to also check out their amazing range of pre-owned vehicles!

Lorbek Showroom

Event Posters

Another season of holidays and another turnout of exciting events for White Rabbit Entertainment. Once again, Grafico has been happy to create passes and poster designs at lightning speed to promote these fun nights. . This time the focus was on the Labour Day holiday and then again for this coming Good Friday. If you…
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Portsea Polo – White Rabbit Graphic Design & Signage

Kicking off 2013 saw the Grafico team involved once again in the set up of the WhiteRabbit Entertainment marquee at the 2013 Portsea Polo. The event is one of the most important on the White Rabbit calendar, so a strong brand presence was integral to the success of the event. Grafico began with the graphic…
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